Statistics and Analysis

"Hits are increasing", they keep telling you. "You're getting more visitors than ever before!", "You're unique cookie visitors have trebled in the last three months". Sounds good, doesn't it? Not so impressive when enquiries and sales are still rock bottom and your folder of Promotion invoices is bursting at the seams.

Before you can begin any sort of advertising and promotion, you need to understand exactly what your customers are looking for online, and how they're looking for it. We'll help you to analyse your current advertising and identify its successes and pitfalls. In addition, we'll look at what your competitors are doing, and most importantly, how best to get your website on your customer's desktop.

The old adage says - "half of my advertising is wasted. If only I knew which half". We can accurately tell you exactly which elements of your advertising are not working. By identifying the problem, we'll take the appropriate steps to fix it, delivering higher profits and completely removing unecessary expenditure. We've developed sophisticated modelling procedures so we can forecast the best promotional mix for your business.

We use our own specialised software to track all the traffic to your website and tell you if it resulted in a conversion (a sale, sales lead or any other pre-defined action). This means that you will know exactly what traffic source your customers are coming from, how much it has cost to get them there and how much you have earned as a result.

We can measure traffic from any media source, all the way through your website:

• All free search engine listings
• Paid search engine listings
• Email campaigns
• Banner ads
• Links from other websites or
• Directly from a web browser

And succintly tell you:

• Which traffic source is most cost effective
• If your online and offline advertising is doing what you intended it to do
• How many sales (or customer acquisitions) you've earnt and how much each has cost
• Which of your advertising is not working

Don't embark upon any form of promotional campaign without first understanding what makes your customers tick, and how best to maximise your return on investment. Call today for a free, no obligation discussion about we can help on 08000 727 837.